New Era

New Era is an international lifestyle brand with an authentic sports heritage spanning over 100 years. It doesn’t matter if you’re an American sports fan, a New York Yankee, an LA Raider or a Chicago Bull. JD Sports Singapore's range of New Era caps puts the finishing touch on your outfit.

The History of New Era

New Era was started in 1920, when the founder, Ehrhardt Koch, borrowed money from his aunt to start his own cap company. Fourteen years later, the brand signed a contract and began producing caps for the Major League Baseball team the Cleveland Indians.

The company found success with the 59FIFTY, which is a model of baseball hat. It was worn by twenty of the twenty-four teams in the sport and was later released to the public in the ’80s. Tom Selleck promoted this cap by wearing a variation in the TV show ‘Magnum P.I.’ Other celebrities, such as Jay-Z, Easy-E, DR Dre, and Beastie Boys , started rocking this hat, which increased its popularity with a major craze that happened in ’96.

Finally, in 1993, the brand was granted its first-ever exclusive license with the MLB, which allowed them to produce on-field baseball caps for all the teams.

Explore New Era Caps and Hats

At JD Sports, we have a huge selection of New Era caps. You’ll find loads of variations and different colours, such as black, red, beige, pink, and so many more! Check out the different models like the 9TWENTY, 920, and 940. All New Era hats feature a comfortable adjustable strap at the back, so you can choose the perfect fit for your head. These hats are perfect for casual wear and street s tyle. What are you waiting for? If you’re looking to add the final touch to finish off your outfit, look no further than New Era.