Mizuno Makes Its Mark: 100 Years of Innovation Lands at JD Sports Singapore
Mizuno was founded in 1906 in Osaka, Japan, by brothers Rihachi and Rizo Mizuno. The company began by importing and crafting its own sporting equipment, including handmade track and field shoes designed for Japanese athletes.
Through the 1970s, 1980s, and 1990s, Mizuno cemented its reputation for performance innovation, most notably with the launch of the Wave Rider, a model that quickly became a modern classic. Central to many of Mizuno’s shoes is the Wave Plate, a signature technology that delivers a uniquely stable, comfortable ride with dynamic cushioning. This innovation has become a defining hallmark of the brand.
U4ic (pronounced “euphoric”) and U4icX are Mizuno’s proprietary midsole foams, engineered to be significantly lighter than traditional EVA without compromising durability. They’re built to deliver a nimble ride that balances shock absorption, rebound, and all-day comfort.
Today, Mizuno remains a global leader in performance footwear, excelling in running, volleyball, and baseball, while staying true to its heritage of precision craftsmanship and athletic excellence.
Mizuno has just landed at JD Sports Singapore with the highly anticipated collections of Wave Rider 10, Wave Rider Beta, and Mizuno MXR in Men's size runs.
Fusing performance-driven design with effortless everyday style, Mizuno delivers footwear that moves with you. Step into the Wave Rider 10, Wave Rider Beta, and MXR and feel the difference for yourself.
Shop the latest Mizuno on desktop web, mobile site, and the JD App.
